How It Started
Being a digital entrepreneur and traveling were always married ideals to me from the beginning. They both smelled of freedom and adventure. From my desk job, I eagerly drank in blog posts, podcasts, and Instagram accounts that talked about the digital nomad lifestyle.
My big plunge was in 2017: a one-way ticket to Mexico, a Workaway exchange scheduled, and a steady freelance writing gig.
My enthusiasm was record-high, but the lifestyle was much more challenging than I expected. My writing gig didn’t last long and I had zero clarity on what I wanted to do.
To someone less averse to going back to a desk job, this could’ve been my dream’s curtain call. But, I knew what I wanted: to have my own online business, to have the freedom to work from anywhere, and to spend my days in a way I deemed meaningful.
Quite frankly, an online business was my answer to everything. So, I didn’t take the next exit.
I hit the gas and doubled down into the darkness.
The Winding Road To Becoming A Pinterest Manager
Later in 2017, I retired from my short and rather unsuccessful freelancing career and launched my blog, Writing From Nowhere, from a hostel in London. I was in the process of moving to the Netherlands for a guy I met backpacking a few months prior in Guatemala (a little impulsive sounding, but it worked out).
Not only did I not speak the local language of my new home, I had never even heard it before. So I launched Writing From Nowhere with lofty expectations of developing it into a robust income stream and having it completely change my life.
Whoever said to set realistic expectations probably didn’t soar very high in life, IMO.
They probably avoided some pain, too. Starting a blog is like standing in front of one of those tennis ball machines that shoots a new ball at X miles per hour every 10 seconds. But instead of tennis balls, it’s a new task that you must complete despite knowing nothing about it.
Half of the time, you’re so lost that you don’t even know what to Google.
It’s just a part of the terrain. A gift from this stage is that while some things will be difficult and cumbersome to understand, other things will come very naturally to you. It’s one of the unexpected ways that blogging can really change your life.
That thing that came very naturally for me was Pinterest.
Discovering My Most Marketable Skill
Pinterest is so much more than your wedding concierge, travel agent, and meal planner. Pinterest is the internet’s coolest search engine, and it’s the perfect meet-cute for creators and their audience.
As a blogger, it’s essential to learn the ins and outs of creating on Pinterest and start uploading your content. Yet, just as many of the techy tasks of running a website were difficult for me to grasp, many creators are just as at odds with Pinterest.
I plugged away at blogging from 2018 onward. Pinterest brought in the traffic, but the rush of money, success, and independence were late to the party (did they even get the invitation?).
Still dedicated to growing my blog into a steady form of income, I nannied part-time for 2 years living in the Netherlands.
I nannied children who didn’t speak English, and, too broke to afford language classes, I had sloppily picked up some Dutch. It all felt miles away from “arriving,” wherever that elusive destination was on the map, but I was determined to find the success that other people had made for themselves online.
My blog was still not even breaking even and nannying paid the bills (most months, at least). It wasn’t until the covid-19 restrictions came down in March 2020 when all childcare was shelved that I was finally forced to make making money online really happen for myself.
It hadn’t all been a wash, though. By this point, my Pinterest account was reaching millions of people a month.
I often fielded questions from other creators about Pinterest, from specific questions about my pinning routine to the general “how did you get your stats so high?!”
The week I booked my first Pinterest management client, my account was reaching 3.4 million monthly viewers.
That number isn’t as fancy as it sounds: I wasn’t getting that many website viewers, hadn’t gained that many followers, I wasn’t making that amount of money (I wasn’t even making $3.40), but it did show that I knew how to use the platform well.
My first client was booked through a Facebook group. I took her on for $200 a month, and felt like that I had finally made it online.
What It Means To Be A Pinterest Manager
Every Pinterest manager does things their own way, but my services look like this:
Create eye-catching, on-brand pins (graphics) for a client’s content
Publish 1 pin to Pinterest a day with a unique image, unique search engine optimized (SEO) title, and unique SEOed description
Send monthly reports, make content suggestions based on trends, etc.
Stay up-to-date on what’s working right now on Pinterest so that I can provide the best service to my clients
Talk to clients via email or Zoom about their content planning and answer their questions
There are a hundred other little details, like which types of pins to create (static, video, carousel, or story pins), but that is the big picture.
Management isn’t the right fit for every creator, so I also do account audits and coaching to teach creators how to fish themselves. Additionally, I sell Pinterest Canva templates on my website to passively monetize this skill.
Do you love Pinterest? Does the idea of making a living on Pinterest get you all hot and bothered?
Other Ways To Make Money On Pinterest
Pinterest can be profitable in other ways, beyond just managing accounts. Other common ways of monetizing Pinterest include:
Driving website traffic to your blog to generate ad revenue
The same goes for a YouTube channel
Advertising physical or digital products that you sell, either on your website or Etsy, etc.
Some influencers have even had massive success growing their Instagram following on Pinterest
Advice For Anyone Who Wants To Become A Pinterest Manager Themselves
Love Pinterest, learn Pinterest, and find a client. Finding your first client will be the most difficult part, but you know who makes the best first client?
Yourself. If you’re a creator, use your own account to learn and market it as your first portfolio piece.
This is a fantastic income stream for bloggers who are already well-versed in Pinterest and staying current on best practices and trends through their own marketing efforts.
Depending on experience and offerings, Pinterest managers charge a couple hundred a month, upwards to 4 figures a month per client.
And if you’re thinking about hiring a Pinterest manager, I have some important advice for you here.
It’s already been 3 years since I moved abroad. I’m still pretty unhireable (on the local job market, this is), but I’ve paid off my credit card and now I have more optimism for the future than my 65-liter Osprey backpack can hold.
The pandemic gave me the push I needed to finally find independence online. If you’re dreaming of working online so that you can travel more, let this be the sign that you need. There has never been a better time to start an online business. It’s hard work, but it’s worth all the searching and tennis balls to the face to have the freedom to go wherever the wind blows you.
This post was written by Kayla Ihrig, founder of Writing From Nowhere.